For my market research decided to create two mood boards filled with imagery related to two genres which are Indie Pop/Rock and Neo soul. The imagery consisted of artists,album covers, style and fashion related to the genre of music.
Displaying the mood board on my phone i asked four people these questions:
1. What genre do you think these images represent?
From this question I was able to understand the type of images i would use to represent my genre.
2.What conventions influence your choice of genre?
From this question I was able to understand what my images should consist of to really display my
genre things such as style&fashion ,the colours,soft expressions of the models.
3. What words would you use to describe these images?
From this question i was able to collect the words to associate with my chosen genre, this could help me with my magazine design,layout and colour scheme.
My respondents were each from different backgrounds, had different tastes in music, and two of my respondents were female and two were male. I had asked them to record there answers on a sheet of paper while looking at my phone.
Looking at my results I am able to see that the imagery is really key when expressing a genre of music, especially what is displayed for example in Neo Soul the culture such as the African style and elements such as the head dress and jewellery. The market research I have carried out should help me me with the display of my genre within my magazine, with the whole image of it, the style i should interpret, the images I should include and the artists I should mention. The research should also help me decide on my cover lines, layout ,theme and colour scheme.
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