Audience Research- Focus Group

I carried out my audience research with four individuals three females and one male, they were all of the same age group(seventeen), they were all from different backgrounds and all had different tastes in music. I asked a series of five questions which asked for the opinion of four magazine front covers.

Questions:

1.Out of the four magazines what cover appeals to you most and why?

2.What conventions for example the masthead,images,graphics and text attracts you most to the magazine?

3.  Who do you think the main target audience for each magazine and why?

4.  What genre do you think each magazine belongs to and why?

5.  What worked well and what could be improved on your chosen magazine?

Magazine Covers:

Billboard Magazine

Kerrang Magazine

Blues&Soul Magazine

Complex Magazine

I recorded the respondents response as an audio on my Mobile Phone:

I uploaded it onto the computer by emailing it to myself then i edited the audio in audacity

After editing the track I exported it and then I uploaded it onto Archive.org and then posted the final podcast.

Carrying out this research within a group has helped me to think about the wide variety of individuals in my target audience and the many different opinions I have to consider when creating my final magazine pages;I have to be able to cater to all my audience.The opinions of my focus group can greatly impact the final outcome of my magazine especially with the layout, imagery and colour.